About

This all started because we were curious about what others were up to. We wanted to know what’s really going on.

There’s a lot of people doing analysis work, and very little data on how they collectively view their work, what they’re getting paid, how much they’re working, and what problems they’re facing.

So instead of making assumptions, we thought: “Hey, why not just ask everyone?”

And SOAP.2025 was born.

Who is behind SOAP.2025?

Too many people to list. But the core group bringing this to you are:

• Hannah Pearson-Coats from Jimmy Consulting (Aotearoa/New Zealand)

Want to get involved?

Want to help shape the future of business analysis? Or just keen to peek behind the curtain? We’re always looking for curious minds to join our merry band of data enthusiasts. Whether you want to:

• Help analyse the results
• Suggest questions for future surveys
• Write about the findings
• Or just chat about what we’re doing

Drop us a line at team@soap.report

Feedback always welcome

As business analysts, we’re pretty big on continuous improvement (it’s kind of our thing). So if you have ideas about how we can make this survey better, spots where we’ve missed something important, or just want to point out a typo that’s driving you crazy – we’re all ears.

We secretly hope this is a roaring success and we will do it again in 2026. So you’re not just helping us this year, you’re helping make this little idea stick.

Email your feedback to feedback@soap.report.

We’ll read every email. We promise.